Lego
Playtime!
To celebrate World Play Day, LEGO turned a regular escalator at Bluewater into an epic slide right outside their store, giving visitors a thrilling and unforgettable experience.
Stats
Across a seven-day takeover, 3,800 guests enjoyed the slide, equating to 1 guest every minute it was open.
Social media was abuzz with great feedback: ‘How fun was this slide? My niece loved it’ and ‘Every shopping centre should have one! The coolest thing ever!’
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7 Days
3,800 Kids and Adults Participated
Alongside the slide, LEGO transformed the area with eye-catching visuals on digital screens and the floor, creating a completely immersive play zone.
