Netflix
The Witcher comes to Leeds
To celebrate the release of Season Three of the hit series The Witcher, Netflix activated Trinity Leeds with a spooky Witcher-themed ice cream van, serving just as spooky but delicious ice creams. Accompanied by singing bards; beast hunters, monster slayers, lords and ladies gathered around to claim a treat and be a part of the unique experience.
Trinity Leeds is home to a range of Spotlight spaces of different sizes for multiple uses. The Witcher-themed ice cream van parked at one of Trinity’s main thoroughfare entrances – the perfect location for Netflix’s needs.
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The Witcher-themed ice cream van arrived at Trinity during the summer of 2023. The ice creams were the perfect treat for Witcher fans to cool down. In fact, in under four hours, all iced goods had been served.
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500 Themed ice creams
210 Minutes for all ice creams to be devoured
5m x 5m Activation space
Netflix’s themed activation was a true brand experience success story. A global, much-loved brand created memorable moments for its loyal fans while also raising awareness of its offering and hit series to prospective customers. The experience had real theatre, drawing in the crowds and positively impacting Trinity’s footfall across the activation.
The pulling power of Netflix’s original series The Witcher was clear. Guests travelled from far and wide to experience what Netflix had to offer.
Netflix took Spotlight space on the busy Boar Lane. Adjacent to the Holy Trinity Church, the perfect medieval-esque setting for The Witcher.
Trinity was one of 15 UK locations that was visited by the Witcher-themed vans. Netflix have since activated more Spotlight destinations including Stranger Things at Westgate, Oxford.
