Sky Sports
Kicking off the season
In the heart of London, there was no better location to kick off the Premier League season than at Below The Lights.
Sky Sports transformed the venue into an unforgettable VIP experience, featuring live podcasts, a Diageo Guinness personalisation bar, red carpet interviews, and exclusive Q&A sessions with football legends Izzy Christiansen, Jamie Redknapp and Theo Walcott.
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250+ Guests attending private and fully catered VIP party
Live screening of the first premiership game of the session on the Hero Screen and Lower Ground Floor SKY Screen
Live satellite link between BTL and SKY Sports studio in Manchester
Events like these set the gold standard for brand activation, showcasing the power and uniqueness of Below The Lights to create world-class fan engagement and make a lasting impact.
