Tony’s Chocolonely
Raising the (chocolate) bar
In their own words, Tony’s are crazy about chocolate and serious about people. Their mission is to change the norm in their industry and provide chocolate lovers with a responsibly sourced product. To raise awareness of Tony’s and their amazing story, they toured the UK, stopping off at Westgate in Oxford and another 2 locations as part of the tour – Trinity in Leeds and St David’s in Cardiff.
And who knew giving away free, incredibly tasty chocolate would be such a success? Individuals, friends, families and couples stood in awe as the wall of Tony’s chocolate bars was scoffed down.
Stats
In Tony’s activation at Westgate, they took over Leiden Square. This location, with plenty of space and limited height restrictions, was perfect for an activation of this scale. Masses of enthusiastic guests formed snaking queues to claim a goodie.
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9,000 Bars of Tony’s chocolate (across 3 sites)
25 sqm Activation space (at Westgate)
3 Landsec retail destinations
A key part of Tony’s experience was the storytelling. Landing their mission and messaging were displayed on their unmissable wall. From as high as the Roof Terrace at Westgate, the hero messages were visible—attention-grabbing, action-initiating, and thought-provoking.
The impressive wall at Westgate stretched out five metres and stood at two meters high. It was covered head to toe in 600+ fan favourite Tony’s chocolate bars.
In under 18 hours, 9,000 samples had been devoured across the 3 centres. The sweet-toothed guests left happy and with their sweet needs satisfied.
This was a multi-Landsec destination booking. Similar activations and products across 3 sites, the same fantastic results. People in Yorkshire and Cardiff were as chocolate-mad as those in Oxfordshire.
“There’s never a brief too weird, wonderful, large or small that Landsec won’t work hard to find a great location for.”Ann Squared
