Williams F1
History in the Making
Ahead of the British Grand Prix, Williams F1 held their UK Fan Zone in Below the Lights, the experiential space underneath the world-famous Piccadilly Lights.
Spread across three floors and with a capacity for over 500 people, the space immersed audiences in the world of Williams Racing through state-of-the-art lighting, sound systems and a series of large format Ultra HD digital displays for high-impact audio-visual experiences.
Fans connected with Williams Racing’s history, with e-sports simulators, challenges and competitions, plus displays of memorabilia worn by championship-winning Williams Racing drivers. An exclusive British Grand Prix merchandise collection was available for fans to purchase.
Stats
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5 Days
21K Visitors
2M Social media impressions
“I’m looking forward to being back in the UK for the team’s home race. The Fan Zone is at such an iconic location, sharing what makes Williams so special with those who can’t make it to Silverstone.”Alex Albon, Williams Racing Driver
